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Book, Media/Impact, An Introduction to Mass Media

Book, Media/Impact, An Introduction to Mass Media

Available:In Stock

Explore the powerful influence of mass media with the 'Media/Impact: An Introduction to Mass Media' book. This comprehensive guide offers an in-depth introduction to the world of mass media, covering topics such as media history, media theories, media effects, and media industries.

Product SKU: B978E23
Category:Books, Books & Stationary

Rs. 2,995 ~~Rs. 3,495~~

Description
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PRODUCT DETAILS:

Language: English
Paperback: 448 pages
ISBN-10: 9781305580985
ISBN-13: 978-1305580985
Item Weight: 2.1 pounds
Reading age: 1 year and up
Dimensions: 8.25 x 0.5 x 10.5 inches
Publisher: Cengage Learning, 12th edition (January 1, 2016)
From media history to today's rapid-fire changes, MEDIA/IMPACT:
AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries.
Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day.
The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends in the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

PACKAGE CONTENT: 1 x Book

PRODUCT DETAILS:

Language: English
Paperback: 448 pages
ISBN-10: 9781305580985
ISBN-13: 978-1305580985
Item Weight: 2.1 pounds
Reading age: 1 year and up
Dimensions: 8.25 x 0.5 x 10.5 inches
Publisher: Cengage Learning, 12th edition (January 1, 2016)
From media history to today's rapid-fire changes, MEDIA/IMPACT:
AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries.
Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day.
The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends in the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

PACKAGE CONTENT: 1 x Book

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We offer Free Delivery Across Pakistan for orders over Rs. 5,000.-

SHIPPING & HANDLING / PAYMENT INFORMATION

Shipping Method	Shipping Cost	Order Delivery
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Orders above Rs. 5,000.-	Free Delivery	2-5 working days

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