Book, Consumer Behavior, Building Marketing Strategy
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Book, Consumer Behavior, Building Marketing Strategy
Available:In Stock
Delve into the intricate world of consumer behavior with 'Consumer Behavior: Building Marketing Strategy.' Explore the factors that influence consumer decision-making and learn how to develop effective marketing strategies.
- Product SKU: B978E43
- Category:Books, Books & Stationary, Media, Music & Books
Rs. 2,995
Rs. 3,495
PRODUCT DETAILS:
-
Consumer Behavior:
Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. - Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life.
- The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
PRODUCT DETAILS:
-
Consumer Behavior:
Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. - Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life.
- The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
On occasion, we offer shipping promotions, at which time domestic customers receive free shipping if they spend over a certain amount. These promotions may change periodically.
We offer Free Delivery Across Pakistan for orders over Rs. 5,000.-
SHIPPING & HANDLING / PAYMENT INFORMATION
| Shipping Method | Shipping Cost | Order Delivery |
| Delivery All Across Pakistan | Rs. 295.- | 2-5 working days |
| Urgent basis | Rs. 1,000.- | only for Lahore |
| Orders above Rs. 5,000.- | Free Delivery | 2-5 working days |
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