Book, Consumer Behavior, Building Marketing Strategy
Review: 5 - "A masterpiece of literature" by , written on May 4, 20020
Great
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Book, Consumer Behavior, Building Marketing Strategy
Book, Consumer Behavior, Building Marketing Strategy
Book, Consumer Behavior, Building Marketing Strategy
Book, Consumer Behavior, Building Marketing Strategy
Pak Manifesto Enterprises

Book, Consumer Behavior, Building Marketing Strategy

Available:In Stock
Delve into the intricate world of consumer behavior with 'Consumer Behavior: Building Marketing Strategy.' Explore the factors that influence consumer decision-making and learn how to develop effective marketing strategies.
Rs. 2,995 Rs. 3,495
PRODUCT DETAILS:
  • Consumer Behavior:
     Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 
  • Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. 
  • The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
PACKAGE CONTENT: 1 x Book
PRODUCT DETAILS:
  • Consumer Behavior:
     Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. 
  • Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. 
  • The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.
PACKAGE CONTENT: 1 x Book

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